Welcome to my Blog!

Let’s don’t lie to ourselves, we live in a world where everything has become digital, new ways of communication emerge every day, and is easier to know more about what surrounds us. It is clear that we need to keep up. I’m a student at the University of Maryland double majoring in Management and Marketing. For this reason, in this blog I will be posting interesting marketing matters that are affected by digital media and how it facilitates changes the communication with the consumers. The information is out there, but are businesses using it to better understand what is inside the consumers’ mind?